I have found a very interesting video on youtube. It is about the current trend in the corporate intranet, the introduction of web 2.0 thinking.
How will IT and communication people convince the management about the need of change? Good question. I think, step by step.. Old managers go, new come.
The talk is full of todays buzz-words: rss, wiki, blog or podcast.
It is very interesting that which industries are heading this way: banking and health care. They need fast communication and fast data or knowledge exchange. And not least they are working with high security information!
Watch the video, it is interesting.

I had the fortune to attend the third web 2.0 conference in Budapest, the web 2.3 symposium. This is my first conference in this topic in Hungary for years. I was very disappointed. Now I understand the behavior of big Hungarian companies (sometimes with foreign owners but with Hungarian management and employees). I understand why employees are trying to ban innovation. They are afraid from any new idea or technologies.
There are three big companies ruling the Internet world in the country. They split these 3.5 million Internet users. Yes, it is a very small number, and there is a barrier of the language we can not do anything with.
These companies brought every useful web 2.0 companies like social networking and blog sites. Around 95% of users are tight to these services which are very closed. They are afraid to lose users so they trying to block the moving of users by banning export functions. While in the world everybody is talking about openid, FOAF, google social graph api, there was any words about these at this conference. They want to close every door? Can anybody tell me why? The event was sponsored by this monopolies. They had around 50% of presentations, other 30% were presented by other sponsors. The remaining talks were held with bloggers, and new startups. After every presentation the attendance had the opportunity for questions. No one asked asked anything. It was very furious for me. People don't care about it? Don't know. I am afraid that they don't need it. It it is true, I am very sad about the future. How can we be competitive? If we have a donkey, how can we do the same work as our neighbours having a John Deere?
The real sad thing is that we have the same mentality at market leader companies also. Imagine a company where you have to work without instant messaging, wiki nor social networking with any kind of collaboration? Have you ever worked like that? Yes, ten years ago!
I am very sad!

In my next posts I will write about an other sad topic: Internet media and advertising